Green Owl is an app that helps you make educated decisions on the products you buy. It’s a go-to guide that tells you information based on ethical issues you care about, allowing you to shop smarter by attaining the best products and participating in the conscious consumption movement that benefits the greater good.
Working on Green Owl was an opportunity to implement best practices in User Experience Design. As a team of 4 students, we collaborated by gathering research through user interviews, analyzing the app market’s content and functional features, creating personas, designing user flows, conducting usability testing, and creating the final UI for this app..

Please view our process book to view the entire User Experience documentation.
You can also view a live prototype through our InVision mockup.